Work
Built, shipped and in use.
Four kinds of work: creative operating systems, owned channels, team tools and things people touch. Each one started with what was in the way.
For agencies · e.g. Narrativ at Ralph
Creative operating systems
Connected tools for daily cultural intelligence, on-brand compliant copy and concept testing, on one shared memory.
Owned channels · e.g. Ralph TV
Broadcast + Streaming
24/7 channels on infrastructure you own, with the audience data to program what people actually watch.
Talent matching
Culture engine
Forecasting
Player value
Signal scans
On-brand copy
For one team · e.g. resourcing, forecasting
Team tools
A team with one specific bottleneck, and a tool built to remove it. A person makes the final call in every one.
Playable · e.g. Netflix House
Experiences
Interactive things people touch: venue maps, music tools and narrative games.