Work/Team tools
Team tools.
One team, one tool. Where most of the work lives: a team with one specific bottleneck, and a tool built to remove it. A human makes the final call in every one. Client names stay under wraps.
- Context
- Agencies, an entertainment platform, a games studio
- Scope
- One bottleneck per tool
- Rule
- A person makes the final call
Talent matching
Problem
Resourcing runs on spreadsheets and whoever remembers who is free.
Built
Reads skills, availability and past work, suggests the match, and a person makes the call.
Culture engine
Problem
Culture moves weekly. Brand planning moves quarterly.
Built
A weekly read of what culture is doing, turned into moves a brand can actually make. Built for an entertainment platform.
Forecasting
Problem
Clients get a number in a deck they cannot interrogate or re-run.
Built
Growth and budget scenarios a client logs into, models themselves, and traces to source. An under-the-hood layer shows the methodology.
Player value
Problem
A pitch needs audience spend intelligence the week it is due, not the month after.
Built
Audience spend intelligence for a games studio. Built in a pitch week.
Signal scans
Problem
Fast brand reads are usually fast because someone stopped checking sources.
Built
Extraction, a strict two-source verification gate, then framing. Unverified claims are dropped entirely.
On-brand copy
Problem
Anything can generate copy. Almost none of it sounds like the brand.
Built
Captions and lines in the house voice, from an asset or a seed.